The Red Knob

This is The Red Knob fanzine. It’s about sexual health. It is targeted at a specific male cultural group according to principles of social marketing segmentation – it applies the sociology theory of masculinities to define the masculine group it is aimed at, and uses language and humour, cartoons and imagery that may offend the sensibilities of ‘middle class’ educators and academics – but is perfectly pitched at the demographic it’s aimed at.

In other words it’s not dull as ditchwater stuff about sexual health delivered in the language that academics and educators use – it’s fun to read. Viz comic with STIs; your sociology teacher may not like it – but you will.

What’s all the fuss about? get yourself a copy (you can view some of the detail on this website).

Filed under: Blog, Red Knob